MY GOAL FOR THIS PROJECT WAS TO CREATE A PRODUCT THAT PROVIDED VARIOUS FUNCTIONS IN A CHIC BUT COMPACT BODY.

I ACHIEVED THIS THROUGH CREATING A PROTOTYPE OF A LIGHT THAT COULD BE A STANDALONE CAMPING LANTERN BUT ALSO A SPOOL OF STRING LIGHTS FOR ILLUMINATING A WHOLE CAMPSITE. BY CREATING SOMETHING WITH BOTH FUNCTION AND WONDER, I HOPED TO TARGET A MARKET THAT RANGED FROM CASUAL FAMILY CAMPERS TO HARDCORE OUTDOOR ENTHUSIASTS. I ALSO CREATED A 'FAMILY' BRAND WITH MY PROJECT PARTNER, RACHEL WEITZEL.